Our highest priority is to find the persuasive leverage within the targeted audiences.

Sommer Consulting has wide experience in all phases of the marketing cycle for products and services ranging from pre-launch studies, positioning, and messaging to commodity differentiation of mature products.

The shortest distance between your marketing plans and your marketing payoff is through your connection to Sommer Consulting.

Sommer Consulting is a consulting and marketing research firm which has grown into an internationally recognized high-impact company that addresses business issues using advanced persuasion and behavior change methods.

Sommer Consulting delivers its core expertise by measuring and mobilizing the factors that change human attitudes, behavior, and decisions into leveraged advantages for our Fortune 500 clients.

Founded in 1975 as Linguis-Techs, Inc., Sommer Consulting uses advanced technology developed by Dr. Joseph Yeager that leverages behavior, attitudes, and unconscious motivations into persuasive strategies that move minds for our client's objectives.

Sommer Consulting can help you anytime you want to better understand the mindset of your target audience and how they make decisions.

Call on Sommer Consulting's team when

• you need to know who your customers are, why they make the choices they do, and how they need to be approached.
  
  
• the competition is extensive and your product is a late entry.
  
  
• you want to play to your assets and minimize your liabilities.
  
  
• your product's differentiation is not substantial, or you're in a commodity market and you need an advantage.
  
  
• there are beliefs about your product that you need to change.
  
  
• you need to know what to say and how to say it.
  
  
• two audiences see your product completely differently and you need to bridge the gap.
  
  
• what your customers are saying, and what their behavior is showing, are vastly different.
  
  
• you need to know how much your customers are willing to pay for your product, as well as what would make them willing to pay a premium price.
  
  
• you need to know the real and perceived advantages and disadvantages of your product from the customers' perspective and, more importantly, how to overcome any disadvantages.

Television entertains us with detectives such as Lt. Columbo and Gus Grissom of CSI. These shows routinely demonstrate a basic fact: No behavior of any kind occurs unless there are three ingredients:

• Motive
• Opportunity
• Means

If detectives have these three sets of facts they catch bad guys. If marketers...

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