|
Our
insight into how individuals make decisions is founded on many years
of psychological research overlaid with business expertise and proven
application. Our mission is to provide information that solves problems
and answers questions.
Some
of the Decision Strategy products offered by Sommer Consulting include:
Persuasive
Mapping
Explores
the mindset of the targeted audience to identify the conscious
and unconscious motivations driving the decision-making strategy,
delivered in a custom-designed report to suit a vast array of
research needs.
Identifies
points of leverage within the complex decision strategies of
targeted audience segments to find the aspects that make the
persuasive difference for our clients' business objectives.
Procedural
Analysis
Analyzes
the steps that are taken before a customer agrees to use a specific
product.
Identifies
how customers want to be approached, what information they want
to be given, how they want to receive it, and what they will
do with it once they have it, allowing our clients to gain a
complete understanding of the methods that provide the greatest
persuasive impact, and the reasons why.
Emotional
Mapping
Captures
the emotions expressed by the target audience through their
words, as well as their breaths, pauses, and tones.
Examines
how emotions impact and affect the decision strategy of the
target audience and provides clients with a tangible profile
of their customers' emotions that can be applied to marketing
plans and ad copy.
Our
experience in language stems from important research that links
the psychology of a decision strategy with the language that represents
it. Our trained linguistic experts, as well as psychologists, forge
the persuasive connection between decision strategy and language,
eliciting the motivations that make a marketing difference.
Some
of the Messaging products offered by Sommer Consulting include:
Sales
Scripting
Couples
over 25 years of sales experience with linguistic and behavioral
experts on staff to construct sales scripts, detail aids, and
ad copy that resonate with the target audience in a way that
changes their behavior.
Provides
the right questions and answers for the desired impact on the
targeted audience, in the form and style that will best meet
their needs.
Ad Analysis
Provides
an in-depth analysis of advertisements to identify how the language
structure and sequence best attracts the target audience desired,
as well as how successfully the advertisement resonates with
the target audience's decision strategy.
Answers
the question: "What are my advertisements really portraying,
and how can I change them to hone in on the audience that I
want?"
*Please
contact Sommer Consulting for a complete and detailed list of all
of our product offerings. We look forward to showing you how we
may be able to assist you in your marketing endeavors.
|
