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Sommer
Consulting has dedicated teams who have vast experience in the pharmaceutical
industry. Some of our capabilities in the pharmaceutical industry
include:
Physician
Patient Dialogue
By analyzing
common elements of language and unconscious motivations, as
well as aligning steps in their decision strategies, we can
connect the messages and approaches to use with both physicians
and patients, effectively creating a bridge between audiences
for a cohesive, successful marketing plan.
Message
Development
Our research
analyzes both the language and language structure used by the
target audience to determine the most efficient and effective
language structure and sequence that should be used to best
resonate with customers' needs and motivations.
Message
Testing
By identifying
the audience's language patterns and unconscious motivations,
we can accurately determine whether messages match the target
audience's mindset and address their top-of-mind needs.
Other capabilities
in the pharmaceutical industry include:
Product Launches
Focus Groups
Clinical Trial Recruiting
DTC Campaigns
Over-the-Counter Transitions
Positioning and Repositioning Statements
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Sommer
Consulting has expertise and extensive experience relating to high-end
consumer goods. This includes:
Customer
Profiling
Focus Groups
Concept Testing
Test Drive Surveys
Product Launches
Comparative Ad Analyses
Employee
Surveys
Sommer Consulting
has assisted many financial firms in attracting new customers and
understanding the ones they have. This includes:
High Net
Worth Individual Marketing
E-commerce
Management Reorganization
Business Development Strategies
Survey Analysis
Business Venture Evaluations
Customer
Satisfaction Surveys
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The following
is a sample of some of our clients:
3M
American Airlines
Arnold Worldwide
AstraZeneca
Bristol-Myers Squibb
Eli Lilly and Company
GlaxoSmithKline
Hoffman-La Roche, Inc.
Mercedes-Benz USA
Merck & Co.
NOVARTIS AG
Pharmacia
Sankyo
VISA U.S.A.
Please contact
us for a more detailed description of the industries and areas in
which we have worked.
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